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Notes from the front of social commerce — what the platforms are shipping and what it means for your brand.

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Portrait of Tanner for the GrowthSync founding engineer announcement.Latest postWhy I Joined GrowthSyncTanner joins GrowthSync as Founding Engineer with a lesson from operations-heavy software: understand the work before building the product.Tanner · CompanyMay 167 min readSocial Commerce field note illustration for The Language of Social Commerce Is Still Being Built.The Language of Social Commerce Is Still Being BuiltSocial commerce is growing faster than the vocabulary around it. Brands need sharper words for intent, ownership, and conversation-led buying.Michael Broughton · Social CommerceApr 296 min readCompany field note illustration for Introducing GrowthSync.Introducing GrowthSyncToday we announce GrowthSync and our $1.6M raise to build the conversational AI platform that turns social interactions into revenue.Michael Broughton · CompanyMar 244 min readProduct field note illustration for Building the Infrastructure for Social Selling.Building the Infrastructure for Social SellingEmail has Klaviyo. Paid has Meta Ads Manager. Social commerce has... nothing. Here's why the infrastructure gap is the biggest opportunity in e-commerce.Michael Broughton · ProductFeb 56 min readPredictions field note illustration for 5 Social Commerce Predictions for 2026.5 Social Commerce Predictions for 2026Five social commerce predictions for 2026: AI-powered DMs, TikTok Shop growth, and live shopping moving into the mainstream.Michael Broughton · PredictionsJan 66 min readAI field note illustration for How AI Is Finally Making Social Selling Scalable.How AI Is Finally Making Social Selling ScalableOlder automation felt robotic. Modern conversational AI now matches the way social selling actually works.Michael Broughton · AINov 176 min readAutomation field note illustration for What Would It Take to Respond to Every DM in Real Time.What Would It Take to Respond to Every DM in Real Time500 DMs per day times 5 minutes each equals 42 hours of work. The math on manual DM response is impossible. Here's what the alternative looks like.Michael Broughton · AutomationOct 285 min readSocial Listening field note illustration for Intent Signals Are Everywhere but Brands Aren't Listening.Intent Signals Are Everywhere but Brands Aren't ListeningEvery comment, DM, and story reply is a buying signal hiding in plain sight. Most brands treat them as engagement metrics instead of revenue opportunities.Michael Broughton · Social ListeningOct 165 min readTechnology field note illustration for Why Your CRM Wasn't Built for Social Commerce.Why Your CRM Wasn't Built for Social CommerceSalesforce and HubSpot were built for email and web leads. Social interactions are real-time, high-volume, and conversational. The infrastructure gap is massive.Michael Broughton · TechnologyAug 275 min readAI field note illustration for Conversational AI Isn't a Chatbot and the Difference Matters.Conversational AI Isn't a Chatbot and the Difference MattersChatbots follow scripts and break when customers go off-path. Conversational AI understands context, maintains natural dialogue, and actually sells. Here's why it matters.Michael Broughton · AIAug 46 min read
Showing 10 of 39 · 1 newUpdated Jun 5, 2026